Qualitative Data -This is data that will provide a more in depth response on the question being asked. This data will also provide psychographic data which will show the values and attributes of the audience.
Quantitative Data - This data is numerical and statistical which is generalised so it does not show and personal details and are usually used for closed questions.
Psychographic Data - This data is retrieved from surveys and statistics based upon the different characteristics that people have, this includes lifestyle, value system, attitude, behaviour and experience.
Demographic Data - This social data commonly includes, gender, race, age, disabilities, mobility, home ownership, employment status, and location.
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